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About Boody

Boody was founded in Australia in 2012 with a simple mission: make the world's most comfortable and sustainable everyday basics. Built around OEKO-TEX certified bamboo viscose — a fabric derived from fast-growing bamboo plants that require no pesticides, minimal water, and regenerate without replanting — Boody has grown into one of Australia's most recognised sustainable clothing brands, now sold in over 30 countries worldwide.

Boody is a certified B Corporation (B Corp), meaning they've met rigorous independently verified standards for social and environmental performance, accountability, and transparency. For Australian consumers who care about ethical purchasing, B Corp certification is one of the most credible signals of genuine sustainability — it covers the entire business operation, not just the fabric composition. Boody also operates as a carbon-neutral business and uses recycled and compostable packaging.

Their product range covers the full wardrobe basics spectrum: women's and men's underwear (briefs, boxers, bralettes, crop tops), socks, activewear (leggings, sports bras, shorts), loungewear (joggers, tees, hoodies), and a baby and kids range (bodysuits, leggings, socks, hats). The bamboo viscose fabric is naturally hypoallergenic, temperature-regulating, and significantly softer than conventional cotton, making Boody particularly popular with Australians who have sensitive skin, eczema, or who want to transition away from synthetic fabrics.

Boody is sold directly through their Australian website (boody.com.au) and is also stocked in selected Australian pharmacies, health food stores, and independent boutiques. They ship Australia-wide and internationally.

How to use a Boody discount code

  1. Copy your Boody promo code from above.
  2. Head to boody.com.au and browse the range — filter by category (Underwear, Activewear, Baby, Loungewear) or shop by collection.
  3. Add your items to the cart — Boody frequently has multi-buy deals on underwear and socks that apply automatically.
  4. Click "Checkout" to proceed.
  5. On the checkout page, look for the "Discount Code" or "Gift Card" field in the order summary.
  6. Paste your code and click Apply. The discount will update your total immediately.
  7. Complete your order. Most codes apply to full-price items only and cannot be combined with other active promotions.

How to save at Boody

  • Email sign-up — Boody typically offers a welcome discount (commonly 10–15% off) to new email subscribers. Sign up before your first purchase — it's the most reliable source of a first-order discount.
  • Multi-buy basics packs — Boody's underwear and sock ranges are often sold in multi-buy packs at lower per-item pricing. Buying a 3-pack or 5-pack typically works out meaningfully cheaper than individual items.
  • Sale section — Boody's sale section carries end-of-season and overstocked styles at 20–40% off. Worth checking before buying at full price.
  • Seasonal sales — Boody participates in Black Friday (November) and EOFY (June) sales. These are the best periods for larger wardrobe refreshes or gift buying.
  • Gift buying — Boody's eco-credentials and beautiful packaging make them a popular sustainable gift option in Australia. Their gift sets (underwear + socks, or baby bundles) are frequently listed on ethical gifting guides and make ideal presents for eco-conscious friends and family.
  • Stockists — Boody is also available through selected Australian pharmacies and health food stores. Occasional in-store promotions may offer different pricing to the online store.

Boody FAQ

Is Boody an Australian brand?

Yes — Boody was founded in Australia in 2012 and remains an Australian-owned sustainable clothing brand. They operate their primary online store at boody.com.au and ship from Australia to customers nationwide and internationally.

What is bamboo viscose and is it actually sustainable?

Bamboo viscose (also called bamboo rayon) is a fabric made from bamboo plant cellulose that has been processed into soft fibres. Bamboo itself is highly sustainable — it grows extremely fast without pesticides and regenerates after harvesting without needing replanting. The sustainability of bamboo viscose depends on the processing method: Boody uses OEKO-TEX certified bamboo viscose, which means the fabric has been independently tested and certified free from harmful chemicals at every stage of production. This certification is an important distinction from uncertified bamboo claims that are common in the fast-fashion market.

What is B Corp certification?

B Corp (Benefit Corporation) certification is awarded by the non-profit B Lab to businesses that meet rigorous, independently verified standards for social and environmental performance. Unlike single-issue certifications (organic, fair trade), B Corp assesses the entire business — governance, workers, community, environment, and customers. Boody's B Corp status means their sustainability claims cover the whole company, not just the fabric.

Is Boody good for sensitive skin or eczema?

Boody is a popular choice among Australians with sensitive skin or eczema for several reasons: bamboo viscose is naturally hypoallergenic, the OEKO-TEX certification confirms the fabric is free from harmful chemicals and dyes that can trigger reactions, and the soft, smooth texture reduces friction compared to conventional cotton or synthetic fabrics. Always patch test new clothing if you have severe skin sensitivities, but Boody is consistently recommended in Australian eczema and sensitive skin communities as a reliable option.

How does Boody compare to Bonds for underwear?

Boody and Bonds are both popular Australian underwear and basics brands, but they serve quite different values propositions. Bonds is Australia's iconic mainstream basics brand — widely available, excellent multi-buy value, heritage Australian brand with 110+ years of history. Boody is positioned as a premium sustainable alternative — higher price per item, bamboo viscose fabric, B Corp certified, and specifically targeting eco-conscious Australian consumers. For everyday basics on a budget, Bonds multi-buy packs offer better value per item; for softer fabric, sustainability credentials, and sensitive skin, Boody justifies its premium.

Does Boody have a baby range?

Yes — Boody's baby range is one of their most popular categories in Australia. It includes newborn and infant bodysuits, leggings, socks, and hats in bamboo viscose, making them a popular choice for Australian parents who want natural, chemical-free fabrics close to newborn skin. The OEKO-TEX certification and hypoallergenic properties make Boody baby products a frequent recommendation in Australian eco-parenting communities. They're also a popular sustainable baby shower gift.

Also see our coupon codes for Bonds, Berlei, Cotton On, Bras N Things, and The Iconic.