
Berlei
Visit Store
Berlei Discount Codes & Promo Codes Australia
Berlei has been making bras for Australian women for over 100 years — and they remain one of the most trusted names in supportive, technical lingerie. Here you'll find the latest verified Berlei promo codes and discount codes to help you save on sports bras, everyday bras, maternity bras, shapewear, and sleepwear.See the latest Berlei Promo Codes and Discount Codes
Berlei, an iconic Australian brand, is renowned for its high-quality lingerie, sports bras, and underwear designed to provide both comfort and support. With a strong focus on innovation and catering to the unique needs of women, Berlei has become a trusted name in the lingerie industry. While the brand offers excellent value for money, there are several ways to enhance your shopping experience by securing significant discounts on Berlei products. Here’s how you can make the most of your purchases and save money while enjoying top-notch lingerie.
Berlei was founded in Sydney, Australia in 1917 by William Berlei, making it one of the country's oldest and most enduring fashion brands. Over more than a century, the brand has built its reputation around fit, support, and innovation — they were among the first brands to develop sports bras specifically engineered for high-impact activity, and they remain the official bra of Athletics Australia.
Today Berlei is owned by Hanes Australasia but continues to operate as a distinct Australian brand. Their product range spans everyday T-shirt bras and underwire styles, high-performance sports bras (including the iconic Electrify range for running), maternity and nursing bras, shapewear, and sleepwear. Berlei is stocked at David Jones, Myer, Big W, and Target across Australia, as well as through their own online store.
How to save at Berlei
- Newsletter sign-up — new subscribers typically receive a welcome discount off their first order. Subscribe via the Berlei website before purchasing.
- Berlei Sale section — regularly updated with markdowns of 30–50% on end-of-season and overstocked styles.
- Seasonal sales — Berlei participates in Black Friday (November), Boxing Day, and EOFY (June) sales — the best times to buy premium styles at reduced prices.
- David Jones and Myer sales — if you prefer buying in-store or through department stores, both DJs and Myer frequently run lingerie sales with additional savings on Berlei.
- Afterpay — Berlei accepts Afterpay at checkout for interest-free instalments.
How to use a Berlei discount code
- Copy your Berlei promo code from above.
- Head to berlei.com.au and add your items to the cart.
- Click "Checkout" to proceed to the order summary page.
- Look for the "Discount Code" or "Gift Card" field — it appears just above the order total in the cart or checkout summary.
- Paste your code and click Apply. The discount will update your total immediately.
- Complete your order with delivery and payment details. Most codes apply to full-price items only and cannot be combined with other promotions or sale pricing.
Berlei FAQ
Is Berlei an Australian brand?
Yes — Berlei was founded in Sydney, Australia in 1917 and is one of the country's oldest continuously operating fashion brands. While the company is now owned by Hanes Australasia, it continues to be designed and marketed specifically for the Australian and New Zealand market.
What is Berlei best known for?
Berlei is best known for their sports bras, particularly the Electrify range designed for high-impact running and exercise. They are the official bra of Athletics Australia and have long been associated with elite Australian female athletes. Their everyday bras — particularly T-shirt and underwire styles — are also widely popular for their fit and comfort across a broad size range.
Does Berlei offer free shipping in Australia?
Berlei offers free standard shipping on Australian orders over a minimum spend threshold through their official online store. Check berlei.com.au for the current free shipping minimum as it changes periodically. Express shipping is available at an additional cost.
What size range does Berlei carry?
Berlei caters to a broad size range, including plus sizes and fuller cup sizes. Their sports bras typically run from 8A through to 22F, and their everyday range extends similarly. They offer a fit finder tool on their website to help with sizing.
How does Berlei compare to Triumph or Bendon?
All three are established lingerie brands with strong Australian retail presence. Berlei tends to be strongest in sports and active bras, with a reputation built on technical performance. Triumph is a German brand with a broader European-influenced range. Bendon is a New Zealand brand known for its range of international brands under licence including Berlei, Pleasure State, and Fayreform. For sports bras specifically, Berlei is generally considered the strongest of the three for Australian active women.
Where can I buy Berlei in Australia?
Berlei is available through their own website (berlei.com.au), David Jones, Myer, Big W, Target, and various independent lingerie retailers. Online purchasing direct from Berlei typically gives the best access to the full range and any active promotional codes.
Also see our discount codes for Bonds Australia, Bendon, Cotton On, and Nakey Underwear.