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About BWS

BWS is part of Endeavour Group, which also owns Dan Murphy's — the two operate as sister brands within Australia's largest retail drinks network, though Endeavour has been an independent, ASX-listed company since 2021 and is no longer owned by Woolworths Group. BWS still partners closely with Woolworths' Everyday Rewards program, letting members earn points on every purchase.

With over 1,400 stores nationwide, BWS positions itself as the convenient neighbourhood option versus Dan Murphy's larger destination-format stores — generally a smaller range and slightly higher prices, but with longer trading hours, click-and-collect, and locations close to where people already shop.

The range covers beer (domestic and imported), wine, spirits, RTDs, ciders, and mixers, alongside seasonal promotions and multi-buy bundle deals. BWS also runs a dedicated app with "Appy Deals" — pricing exclusive to app users that's often lower than in-store or website pricing for the same product.

The purchase of alcohol is restricted to persons aged 18 years and over in Australia. Please drink responsibly. If you or someone you know needs support, the National Alcohol and Other Drug hotline can be reached on 1800 250 015, or Lifeline on 13 11 14.

How to Use a BWS Promo Code

1. Sign up to Everyday Rewards first if you haven't already, and link your card to your BWS account — this unlocks automatic member discounts like 10% off when buying 6 or more bottles of wine in one order.
2. Download the BWS app and check the "Appy Deals" section for app-exclusive pricing, which is sometimes lower than the same product on the website or in-store.
3. Browse bws.com.au or the app and add your items to your cart.
4. Find a current BWS promo code on this page and copy it — note that BWS often runs automatic discounts rather than traditional codes, so check if a deal is already applied before searching for a separate code.
5. At checkout, look for the coupon code field below your order summary, paste your code, and click "Apply."
6. Choose delivery or 30-minute Click & Collect from your nearest store — try to reach $130 if you're close, since that's the free delivery threshold (otherwise a flat $10 delivery fee applies).
7. Scan your Everyday Rewards card at checkout, in-store or online, to track progress toward your free 10th longneck and earn points on the purchase.

More Ways to Save at BWS

- Sign up for a BWS account and email newsletter to claim $10 off your first online order, with a $30 minimum spend (offer not available in the Northern Territory).
- Link your Everyday Rewards card for an automatic 10% off when buying 6 or more bottles of wine in a single transaction.
- Scan your Everyday Rewards card with every longneck purchase in-store — your 10th is free.
- Check the BWS app's "Appy Deals" section before buying, since app-exclusive pricing is sometimes noticeably cheaper than the website or in-store price for the same item.
- Reach the $130 free delivery threshold by adding a mixer or snack to a smaller order, rather than paying the flat $10 delivery fee.

Frequently Asked Questions

Is BWS owned by Woolworths?
No — BWS is part of Endeavour Group, an independent, ASX-listed company since 2021. Woolworths previously held a stake in Endeavour but has since sold its remaining shares. BWS does still partner with Woolworths' Everyday Rewards program.

What is the difference between BWS and Dan Murphy's?
Both are owned by Endeavour Group, but serve different formats. Dan Murphy's is a large-format destination liquor retailer with a bigger range and lower-price focus. BWS is a smaller neighbourhood bottle shop, typically located next to Woolworths supermarkets, with a smaller range but more convenient locations and longer trading hours.

Does BWS offer free delivery?
Yes, delivery is free on orders over $130; smaller orders incur a flat $10 delivery fee.

Does BWS have an app with exclusive deals?
Yes, the BWS app offers "Appy Deals" — app-exclusive pricing that's sometimes lower than in-store or website pricing for the same product, alongside Click & Collect ordering.

Can I earn Everyday Rewards points at BWS?
Yes, BWS purchases earn Everyday Rewards points, and linking your card unlocks member-only discounts like 10% off multi-bottle wine purchases.

Also see our promo codes for Liquor Land, Barrel & Batch, Craft Cartel Liquor, Dan Murphy’s,  Get Wines Direct, Milkrun, Just Wines, Liquor loot, Naked Wines, Sans Drinks, and Wine Selectors.