There has been a lot of news lately about the supermarket price war, with the Big 2 losing market share to Aldi and will to lose more with the introduction of Aldi’s fresh food initiative as well as the upcoming launch of new discount retailer Lidl.
It’s all good news for consumers.
Thought to be on the brink of extinction, signs of life are appearing from IGA who yesterday announced that it would drop prices on 1000+ items to match Coles and Woolworths, but is it too little too late?
A survey of Trolley Saver users show that the new campaign might not have the desired effect – over 70% of shoppers said matching prices alone would not motivate them to switch to IGA.
Sam Lee, Founder of the grocery-saving app Trolley Saver, thinks IGA has sent the wrong message and says “It’s great to see there is fight left in IGA but our data shows that price matching will only play a small part in this come-back story. To survive the changing supermarket landscape, retailers absolutely must explore NEW ways to reach and influence consumers”.
“There’s an opportunity here for independent retailers to think differently and compete on a level-playing field – It’s the very reason why Trolley Saver exists”.
What can independent grocers / retailers do to attract your business?
Let us know at email@example.com
Trolley Saver is a platform connecting retailers and products with consumers at the best times in the decision-making process.